links for 2007-10-31

Not all behavioral targeting is created equally. Many networks and publishers are touting behavioral in their marketing materials and the sad truth is, most of them have little experience with true behavioral and are simply remarketing to people who have

What is the real purpose of your talk? Why is it that you were ask to speak? What does the audience expect? In your opinion, what are the most important parts of your topic for the audience to take away from your, say, 50-minute presentation?