Anything You Can Do

The latest advertisement from Mercedes is one best-timed and well-pitched pieces of advertising I have seen for a long time.

I haven’t written much here for a while. I don’t really know why but I haven’t gone away – perhaps I am just spending all my time moving my Windows Media library across to iTunes. Yes, I gave up and switched to an iPod Nano. And, after all those trials and tribulations with other music players, I am very happy. I even bought the Nike+ kit so that I can track how far I have run at the gym. Seriously, I’ve tried many of the music players and they just don’t have the ease of use and integration that the iTunes has. It’s the seamless interaction that makes it all work so well.

Still, that’s not why I picked up the keyboard today. Earlier I watched the European Formula One Grand Prix; and boy what a race that was. But I don’t really want to talk about the race itself (I am sure you can read all about it here) but I did want to talk about one of the best pieces of advertising that I have seen a long while.

Even if you are not a petrolhead follower of Formula One – and especially if you are British – you can’t have failed to have read some piece about the Championship scrap between Lewis Hamilton and his McLaren team-mate Fernando Alonso.

The latest advertisement from Mercedes (which is of course the team they both drive for) plays on this rivalry beautifully. Anything you can do, I can do better:

I just think the whole thing is really well pitched and they seem to have had some fun making it.

Author: jon

Jon Curnow writes on curnow.org about things that interest him. The site has been around for many years in various forms and he always wants to write much more here than he does.

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