Three Hundred Million

Figures from the Interactive Advertising Bureau (IAB) and pricewaterhouseCoopers, regarded as the industry’s official count, show that advertisers spent £151.6m on Internet advertising in the first half of this year.

According to New Media Zero, UK online ad spend in 2003 could be as high as £350m which is very promising news indeed for those of us involved in the industry. The article doesn’t break down the money and I would be interested to know where it is being spent – I just hope it’s not on more pop-ups!

Author: jon

Jon Curnow writes on curnow.org about things that interest him. The site has been around for many years in various forms and he always wants to write much more here than he does.