October 1999

On the uk-netmarketing mailing list, Stefan asked, “Why do people seem to think it’s acceptable to act like rank amateurs just because it’s online?” It’s a question that increasingly comes up as we’re looking to develop service models for a digital businesses. I’ve been recently asking similar questions both of our ability to serve our customers and of those that service my little piece of business. Technology on its own can not create great customer service; those of us involved in designing and managing that technology have to start with a customer centric view.